In 2010, The Salvation Army launched a National Youth Developmental Initiative (YADI) in partnership with the Search Institute, authors of the 40 Developmental Assets, which are cited as necessary building blocks for healthy development of young people. The Youth Asset Development Initiative, beginning in Kroc Centers throughout the country, embodies Joan Kroc’s emphasis on tapping youths’ potential by providing opportunities for them to nurture the gifts that God has given them, for the betterment of others as well as themselves.

The Salvation Army is keenly aware of the magnitude of Joan Kroc’s gift, and of the responsibility for wise use of the gift for Kroc Centers. This initiative is viewed as an early step in accountability for programming focused on positive youth development as an outcome.


The Salvation Army has identified five key outcome measures for the Youth Development Initiative:

  1. School success
  2. Hopeful purpose
  3. Positive emotions
  4. Citizenship & civic engagement
  5. Avoiding violence

Learn more about the 40 developmental assets here.


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